Expo & Conference Audience
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Business / Practice
| Private Course | 14.8 |
| Public Course | 7.7 |
| Other | 6.5 |
| Off Course Golf Shop or Chain | 6.3 |
| Semi-Private Course | 5.7 |
| Retail Shop or Chain | 5.1 |
| Manufacturer/Service Provider | 4.4 |
| Distributor | 3.1 |
| Corporation/Group | 3.1 |
| High School/College/University | 2.5 |
| Golf Range | 1.8 |
| Golf Course Management Company | 1.4 |
| Website | 1.3 |
| Non-Profit | 1.0 |
| Military | 0.6 |
| Ad Agency | 0.4 |
| Financial Institution/Resource | 0.3 |
Job Title / Position
| Owner/CEO/President | 10.1 |
| Head Professional | 8.8 |
| Buyer (Off-Course) | 7.0 |
| Vice President/General Manager/Director/ Management |
6.4 |
| Buyer (On-Course) | 6.1 |
| Other | 4.6 |
| Assistant Golf Professional | 3.8 |
| Director of Golf | 3.5 |
| Buyer (Corporate) | 2.2 |
| Student | 2.1 |
| Independent Sales Rep | 1.9 |
| Company Sales Rep | 1.3 |
| Golf Consultant | 1.2 |
| Board Member | 1.0 |
| Tournament Director/Organizer | 0.9 |
| Assistant Head Professional | 0.8 |
| Club Maker | 0.7 |
| Business Agent/Manager | 0.7 |
| Life Member | 0.7 |
| Golf Manufacturer | 0.4 |
| Master Professional | 0.3 |
| Coach | 0.3 |
| Superintendent | 0.2 |
| Architect/Developer | 0.2 |
| Golf Administrator | 0.2 |
| Golf Clinician | 0.1 |
| Club Fitting/Repair | 0.1 |
| Employed in the Golf Industry | 0.1 |
| Tour Player | 0.1 |
| Food and Beverage Director | 0.1 |
| Retired PGA Member | 0.1 |
| Non-Editorial Media | 0.1 |
| Rules Official | <0.1 |